A Top Ranked Program
The University of Michigan-Dearborn's Digital Marketing Degree has been recognized around the country. Search Engine Journal, a reputable digital marketing blog, posted an article by Albert Costill listing the top 15 colleges that offer digital marketing courses. At the #1 spot sits UM-Dearborn over top of historically prestigious universities like Harvard, Georgetown, and VCU. UM-Dearborn is ahead of the curve when it comes to Digital Marketing and has program in place.
The major specific courses total up to 21 credits. The required courses are titled: Digital Consumer Search and Marketing, Marketing Research, E-tailing and Retailing, Communications Strategy and New Media, and Digital Analytics and Content. You must also choose 2 additional courses from a list of 6 courses. There are 3 Information Technology courses and 3 Marketing courses to select from.
UM-Dearborn's College of Business states the bullet points below as an overview of Digital Marketing in general. The Digital Marketing Degree at UM-Dearborn covers all of the following topics.
The major specific courses total up to 21 credits. The required courses are titled: Digital Consumer Search and Marketing, Marketing Research, E-tailing and Retailing, Communications Strategy and New Media, and Digital Analytics and Content. You must also choose 2 additional courses from a list of 6 courses. There are 3 Information Technology courses and 3 Marketing courses to select from.
UM-Dearborn's College of Business states the bullet points below as an overview of Digital Marketing in general. The Digital Marketing Degree at UM-Dearborn covers all of the following topics.
- Social network marketing
- Search engine optimization
- Open source innovation
- Viral marketing
- Experiment based market research
- Web analytics
- Reputation management