Another program with a digital marketing focus is Ferris State University's Certificate in E-Commerce. There are 12 required credits to obtain the certificate. The 3 mandatory classes needed are: B2B E-Commerce, B2C E-Commerce, and Principles of Marketing. These courses focus on how businesses function in an online setting. To complete the certificate there is an option between two classes, which are a Direct Marketing course and a B2B Advertising course. These courses give an idea of what it's like to launch an online marketing campaign.
Ferris State gives students a chance to get in depth with the world of business online, but does not offer any specific digital marketing courses. There are no courses that involve the use of SEO or Google Adwords. Ferris State does offer some very useful courses for business, but they do not touch on what is really known to be "Digital Marketing".
This certificate is available to be obtained online! You do not need to be enrolled with a degree to achieve the certificate either.
Stay tuned for our next post about Western Michigan University's Digital Marketing!
Ferris State gives students a chance to get in depth with the world of business online, but does not offer any specific digital marketing courses. There are no courses that involve the use of SEO or Google Adwords. Ferris State does offer some very useful courses for business, but they do not touch on what is really known to be "Digital Marketing".
This certificate is available to be obtained online! You do not need to be enrolled with a degree to achieve the certificate either.
Stay tuned for our next post about Western Michigan University's Digital Marketing!