Eastern's Graduate Certificate of E-Business Requirements
This is a graduate program that requires a bachelor degree with a minimum GPA of 2.7. That's not a very high barrier to overcome for entry. The certificate calls for a total of 15 credit hours from a variety of courses to choose from. The one mandatory class to take is called E-Commerce Essentials, which encompasses an overview for the world of e-business. This certificate is not so much a Digital Marketing program as it is a program to help you run a business online. There does not seem to be much info in the realm of SEO and keyword education. There is an optional course called Digital Marketing but it's description suggests it teaches more about strategy and real world issues rather than an understanding of how specific programs work. That's just my own inquiry on the information Eastern has provided. Some of the topics covered in this program would be quintessential to creating a successful online store and interface. Next post I will briefly go over what Ferris State has to offer.
This is a graduate program that requires a bachelor degree with a minimum GPA of 2.7. That's not a very high barrier to overcome for entry. The certificate calls for a total of 15 credit hours from a variety of courses to choose from. The one mandatory class to take is called E-Commerce Essentials, which encompasses an overview for the world of e-business. This certificate is not so much a Digital Marketing program as it is a program to help you run a business online. There does not seem to be much info in the realm of SEO and keyword education. There is an optional course called Digital Marketing but it's description suggests it teaches more about strategy and real world issues rather than an understanding of how specific programs work. That's just my own inquiry on the information Eastern has provided. Some of the topics covered in this program would be quintessential to creating a successful online store and interface. Next post I will briefly go over what Ferris State has to offer.