University of Michigan Dearborn's Program in Depth
From initial review it seems quite clear that UM-Dearborn takes the top prize as Michigan's best digital marketing program. I'm going to give an in depth review and analysis of the program to really explain and show why it deserves to be on top.
Here's the required 15 credits that any Digital Marketing Major would have to take...
Here's the required 15 credits that any Digital Marketing Major would have to take...
- Marketing 363 - Digital Consumer Search and Marketing
- Focusing on Keyword Research, SEO, website design to rank on search engines, linking partners, and pay per click advertising.
- Marketing 454 - Marketing Research
- The collection, analysis, and interpretation of data. Included is a field research project to give students real world experience.
- Marketing 455 - E-tailing and Retailing
- Shopper behavior, demographics, and how shoppers' decisions are affected by a store's layout, music, advertising, and more.
- Marketing 458 - Communication Strategy and New Media
- Brand advertising, promotions, and digital strategies. Teaches how to create an advertising budget along with a marketing plan, including media planning.
- Marketing 463 - Digital Analytics and Content Marketing
- Focus on the flow of traffic to websites and conversion design (how to attract visitors and monetize them)